| EasyTackle.com, based in Solihull West Midlands, has recently launched. The family owned and family run fishing tackle company have brought forward the launch of their http://www.easytackle.com website due to the overwhelming success of the trial period over the past four weeks.
Customers have commented that they were quite surprised to see such a wide range of goods on offer along with attractive prices and friendly service. EasyTackle’s website is easy to navigate and customers have no problem finding the goods they want. Right now they are running a competition with loads of great prizes. “The response from both customers and the trade has been fantastic; everybody has been very enthusiastic about our ambition of building the UK’s number one tackle website and becoming one of the biggest fishing tackle retailers within the next 5 years,” said James Morgan, EasyTackle.com Partner. FISHINGmagic Note “Significant behavioral changes by consumers and retailers will fuel online retail growth over the next six years,” says Forrester Research Senior Analyst, Carrie Johnson. “While consumers continue to become more comfortable buying a variety of items online, retailers will apply what they have learned in the early days of online retailing to implement site enhancements that provide a greater return on investment and a better experience for customers.” |
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