Iain Macmillan, well known to most carp anglers through his media work, was previously backed by Nash but will now be involved with Shimano, Dynamite and ACE product development as well as promoting all of the Shimano Normark UK brands in magazine articles, promotional guides, on websites and video.
Steve Cole, Shimano Normark UK’s Marketing Manager reckons Iain will have a lot to offer both ACE and Dynamite Baits:
“I’ve been impressed with Iain for a number of years. He is one of only a few anglers that understand what is expected of a top quality angling consultant. He’s not only a top class angler but also a great personality to promote our brands to the consumer.
Iain will have a big part to play in the development and testing of ACE and Shimano products, together with new Dynamite Baits carp products but his promotional work is key to the success of all brands. He will continue his great work with all UK magazines and be involved in some promotional projects we have planned as well as attending shows and shop open days.”
Iain Macmillan responded:
“I’ve been involved with Shimano for a number of years now so when Shimano Normark UK was formed to include Shimano, ACE and Dynamite Baits I took no persuading to add ACE and Dynamite Baits as my sponsors and I’m really excited about developing the brands.
As for Dynamite Baits, I think it’s fair to say they have every single eventuality covered for my angling. In fact the range is that big and of such a high quality I’m struggling to decide on which baits to use! I’d like to thank Alan Blair and all the staff at Nash for the last couple of years’ sponsorship, but I know it’s going to be very exciting times ahead for all at Shimano Normark UK.”
