Fladen, a Swedish brand which originally concentrated upon the sea fishing market but now produces products across the entire angling spectrum and distributes throughout Europe are highly regarded and one of the fastest growing in the tackle trade. The deal was announced by company chairman, Mike De-Bear at the Spring Fair at Birmingham’s NEC where they were exhibiting.
Matt commented:
“I’ve spent time talking with a number of companies but Fladen was the only one that shared my vision of making fishing fun for the whole family and making fishing gear more accessible. The company has a history of delivering products to a wider audience than most and that excites me.”
Matt continued:
“Because of my TV work my face is known to many non anglers and I feel I can play a role in developing the sport and popularising it again.”
It is understood that the very first Matt Hayes branded products from Fladen, covering the spectrum of coarse, game, carp and sea fishing will be in shops from June 2012, with the possibility of a bait range at a later date.
Mike De-Bear, Fladen Chairman said:
“Matt is the most prominent angler in Europe and I am delighted he has agreed to work with us. His name will be a great asset and help to ensure we continue to increase the awareness of angling in this country.”
