OVERVIEW
Launched in early 2000, Fishingmagic.com quickly became the UK’s leading online angling community. Edited by seasoned fishing writer Graham Marsden, Fishingmagic today holds an enormous archive of 3,000 articles, a bustling bulletin board with 150,000 messages, and a growing user review catalogue. This archive of articles and user opinions is growing daily.
The wealth of content is one of the reasons for the size of Fishingmagic’s audience:
- Over 96,000 visits (individual user sessions) in February 2004
- Over 500,000 page impressions in February 2004
- Over 15,000 members
- Up to 150 new members signing up each week
Fishingmagic.com is the premier website for the UK’s carp or coarse fisherman.
DEMOGRAPHICS
Our members are passionate about fishing and form an attractive customer group.
- 72% going fishing at least every week.
- 69% are between the ages of 26 and 50.
- 56% earn over £ 20,000 per year.
OPPORTUNITIES
We offer a huge variety of ways to reach your target angling audience. Here are some suggestions, but the best approach is to discuss your needs with our sales team, on the contact details below.
If you are a Retailer:
-
- Your brand or product ranges can be seen hundreds of thousands of times each month, with targeted advertising to specific sections of Fishingmagic with ad boxes, banners, and sponsorship positions.
- For highly targeted promotions, you can sponsor relevant sections of the Fishingmagic user review catalogue, to deliver your brand and product message at the very point of purchase decision.
- In addition, we can run competitions, capture market research data and send specific promotional messages included in the weekly Fishingmagic email newsletter, that gets sent to over 10,000 anglers.
If you are a Holiday Provider:
- We send up to 3,500 anglers through to our travel partners each month.
- The most effective promotion for holiday companies is a travel partner listing, supported by a customised campaign of ad boxes, banners and newsletter insertions.
- There are also opportunities to raise awareness of your holiday packages through competitions run in association with Fishingmagic.
If you are a Media Buyer
- We run regular campaigns for major national and international organisations, and will create a tailor-made package to suit the requirements of your current promotion.
- We are always keen to talk to you about your ideas, to create innovative and effective campaigns.
CONTACTS
Please contact our sales team, who are here to provide you with solutions to your specific advertising needs:
