Southern-based terminal tackle and accessory giants Atomic Tackle and North West-based bait company Redeye Baits have put their heads together and formed an alliance to boost the number of junior anglers entering the angling scene in the North West.
Their plan is to establish a solid relationship with local youth groups in the area and to create a Youth Angling Development Academy. Once fully established the goal of the academy will be to educate youngsters from non angling backgrounds and teach them the skills required to fully understand and appreciate the sport.
Redeye Baits founder, Karl Worthington, said:
“At Redeye Baits we are firm believers in giving something back to the sport that has given us so much pleasure over the years so we spoke to the team at Atomic Tackle. Having formed this relationship we intend to build our company reputation around being a pro-active member of the North West angling community and in conjunction with Atomic tackle we trust that the venture will become successful and profitable for all parties concerned.”
Atomic Tackle front men Simon Healy and Tom Dale commented:
“We don’t believe in sponsoring youth anglers as they do not have enough experience to justify the investment but we do believe that without collaborations like this that bring youngsters into the sport, then the future for our sport is looking bleak.
This is the perfect opportunity to improve our brand’s image in the North West, whilst building a solid foundation for the future of the sport in this area.”
