Following on from a hugely successful European launch Essex-based tackle giants Fox International have just launched their Rage brand in the UK offering UK anglers the chance to grab a slice of the action that has taken the European market by storm and to take their predator fishing to a whole new level.
What is Fox Rage?
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| Dietmar Isaiasch with a big zander caught on a Rage softbait lure |
Fox Rage grew out of and helped to shape the uber-cool streetfishing scene, which has revolutionised urban angling on the continent and has transformed angling into a fresh, lively and lifestyle-based sport readily adopted by the street-wise youth market.
But whereas streetfishing is a niche market Fox have looked at the wider predator scene as well and developed Rage to appeal not just to the kids but to the all round predator angler looking to target pike, perch, zander and cats.
The range is the brainchild of Fox European Predator Manager and Predator Fishing World champion Dietmar Isaiasch. It sits alongside and complements the existing Fox Predator range and is one-stop-shop containing everything a modern lure angler needs from rods and reels to tools, braid, line, hooks, jigs, traces, ready rigs, weights, snap links, beads, hard lures, soft baits, teasers, stingers, luggage, tackle storage and clothing.
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| Fish Snax – part of a huge new soft lure range |
Designed from scratch using the latest technology and finest components and with lure actions tweaked by underwater cameras and sonar it represents state of the art lure fishing with baits designed to trigger strikes from the shyest of predators on the toughest of days.
With an informative and interactive website at www.foxrage.com explaining the products and how best to fish them most effectively it is totally angler-focussed and geared towards delivering results. Readily adopted by younger anglers who have been quick to appreciate the lively, mobile aspects of lure fishing it nonetheless appeals to all predator anglers and with results already delivering massive pike, perch and zander it is a range no serious predator angler can afford to be without!
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| “Mad Max” from the Rage CLassic lure series |
For further information visit www.foxrage.com
