Harris Angling, formed in 1991 by Chris and Sue Harris, is the UK’s leading lure fishing company, with a reputation for high service levels and an unbeatable product range. The company employs nine people, and recently moved into bigger premises in order to house their ever expanding business. Harris Angling have over 6000 different lure fishing products in their catalogue including exclusive products from Pradco, Luhr Jensen and Halco amongst many others.
They also have an award winning web site – www.harrisangling.co.uk – which offers an even wider range of products as well as the busiest lure fishing message board in the UK.
In recent years Masterline have also increased their lure fishing range under their Toothy Critter, XTC, Masterline and Salmax brands, with the close involvement of John Wilson. In 2000 Masterline were appointed exclusive distributors of the world famous Rapala and Storm brands.
Says Sue Harris, joint founder of Harris Angling, “This is a great step forward for the company, and means that we will be able to offer an ever-widening range of world beating tackle. Chris and I will still be involved in developing the future of the business, but the day to day running now passes to the great team of people that our customers have grown to know over the years.”
“The combination of Masterline and Harris Angling is going to take lure fishing in the UK onto a whole new level.”
Dick Tallents, Managing Director of Masterline commented “We are delighted to have made this acquisition. The future looks very bright for Harris as we see many opportunities for developing the Harris operation. Next week we are launching the brand new Harris interactive web site which promises to be very special. In the coming weeks the new web site will be broadened still further to cover the entire Masterline product portfolio in addition to the existing Harris range.”
