Richard, who left Hardy’s following a re-organisation back in November, takes over one of the largest tackle companies in the UK which includes brands such as Dynamite Baits and ACE (Advanced Carp Equipment) in its portfolio. The appointment follows on from the resignation of current general manager, Craig Brew, who had been in the role since 1998 and who was a key part of the Shimano team since the early 1990’s.
Speaking of his appointment Richard said:
“Shimano, Normark and Rapala are truly pan-European and global brands and are among the strongest consumer brands in the European tackle industry; as such the role of managing director is a very exciting and challenging opportunity.
The ability of our customers to purchase leading ‘blue chip’ brands, including new acquisitions Dynamite and ACE, from one company in the UK is a real strategic advantage and is one the business is now well placed to take full advantage of.
I am looking forward to working with the great teams of talented people we have in both Evesham and Nottingham.”
It is understood that, amongst other ambitious strategies, plans are afoot for a massive showroom to showcase all company brands at its Nottinghamshire base.
