New Range of Polaroid Fishing Glasses

The Sports Excel…

…from Polaroid

For fishermen, subtle frame and lens colours such as ebony and gun metal not only look good but will even complement camouflage and country clothing. Polaroid’s classic dark metal Aviator styles now incorporate the latest lightweight but tough composite materials – and still retain their broad appeal. Sport and fashion designs are available with rubber pads on the inside arms and a rubber nose pad that give extra comfort and minimise the risk of your sunglasses sliding off and into the water.

Comfortable fit

And adjustable

But it is the wraparound that is the key outdoor sports style for 2008 and Polaroid has launched SPORTS Excel, exclusively available through Masterline stockists. SPORTS Excel is a stylish new black-on-black design with a snug fit, comfortable all day that gives literally all-round glare-free vision, making it easier to spot fish in the water, so you know exactly where to cast.

The SPORTS Excel, like all Polaroid sunglasses combines must-have designer style with a host of practical features:

virtually 100% glare-free vision exceeding international polarization standards
scratch-resistance to withstand everyday wear
robust, yet lightweight for day-long wearer comfort
100% UV protection that exceeds international performance requirements
Shock-absorbency for protection against wayward hooks (In tests, Polaroid lenses could withstand a 23gm bead flying at 15m/second!)

Only Polaroid’s Polarized Sunglasses are the True Polaroids
Whilst many fishermen talk of reaching for their Polaroids, some of the sunglasses worn are not true Polaroid polarized sunglasses.  No other polarized lens gives comparable performance, with many of the so-called ‘designer’ brand sunglasses, despite being very expensive, delivering much poorer optical clarity than Polaroid.  It makes sense to make sure your sunglasses are Polaroid polarized.

Best Glare-free Vision Right Into The Water
Polaroid sunglasses use the company’s unique lens press polishing technology to curve the lens giving it unparalleled optical quality and almost 100% glare-free vision across the whole surface.   The specially designed Polaroid PTX4000 lenses, developed at Polaroid’s Research Centre in Scotland, give great optical performance and full polarizing efficiency. 

This is because the PTX4000 lenses in Polaroid sunglasses block out virtually all horizontally reflected glare that confuses vision, but let through vertical light which is useful to the human eye, helping you to see clearly.  For fishermen, that means all-round, glare-free view deep into the water so you can see where fish are feeding or resting – making catching them that bit easier!  

100% UV Protection for Outdoor Living
This clearer contrast is also more restful for the eye so no more squinting against light reflected off the water or when the sun is low. Polaroid lenses give excellent natural colour perception and also provide 100% UV protection – important for eye health if you spend long periods outside.

“In this latest range of sunglasses for outdoor sports, we’ve gone just that bit further with the styling but retained all the practical features too,”said Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear.”It’s technically brilliant and shows our commitment to designer-led fashion styles combined with performance. Now everyone who enjoys fishing and other outdoor sports has real choice when it comes to sunglasses – full-on fashion without compromising on lens performance and sun protection, all at an attainable price.”

The select 2008 fishing range is available from Masterline, simply call 01684 299000 for your nearest stockist.  Prices start from £ 40 and each pair of Polaroid sunglasses comes with a special cleaning cloth and a convenient case. 

More Polaroid 2008 Sunglass Collection styles are available from April 2008 at Specsavers, Asda, regional duty free shops and independent opticians nationwide.  To buy online go to www.polaroidsunglasses.co.uk.

About Polaroid Eyewear
Polaroid Eyewear is a world leader in optics and lens technology. 

Polaroid was the inventor of polarizing lens technology and Polaroid Eyewear remains a market leader in manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses around the world. Demand for polarizing eyewear is rising steadily as more and more consumers come to realize the benefits of glare-free vision. Polaroid Eyewear has offices in the UK, Switzerland, Italy, Sweden and Netherlands, as well as a comprehensive network of distribution partners around the globe.  

Polaroid Eyewear is part of the global StyleMark group which, additionally to the brand Polaroid, also markets brands such as Disney and Revlon.

For more information: www.polaroideyewear.com

Polarization
Daylight travels in waves oscillating in all directions of three-dimensional space. Polarized light also travels, but mostly moves in two dimensions: horizontally and vertically. Vertical light brings useful information to the human eye, enabling us to see colours and contrasts, while horizontal light simply creates optical noise or glare. Where light strikes a non-metallic surface such as water it often reflects primarily in a horizontal plane. This creates a high concentration of glare which can be selectively blocked only by a good quality polarizing filter. Polarizing lenses selectively filter out the horizontal light, thus eliminating glare. Wearing Polaroid sunglasses means:

• Glare-free vision
• Clear contrasts
• Natural colours
• Reduced eye fatigue
• 100% UV protection

Press polishing technology
Uniquely in this sector, Polaroid Eyewear produces polarized lenses using our own innovation – the PTX4000 lens. Produced with our exclusive press-polishing forming technology, it has made us one of the market leaders in the polarized lens industry.

Traditional manufacturers use vacuum forming to curve their lenses. This technique results in lenses which warp the wearer’s perception of sizes shapes and distances, which can lead to eye strain.

The press-polishing forming process ensures each lens is optically ‘fine-tuned’ while it is curved, creating lenses which are optically correct. Polaroid polarized sunglasses don’t just meet international standards, they exceed them. 

This new generation of PTX4000 lenses is created in Polaroid Eyewear’s European research centre in the Vale of Leven, Scotland, UK. Here, lens forming is backed by extensive testing facilities to ensure exceptionally high standards and consistency for the millions of polarizing lens pairs manufactured each year.

Polaroid is the only company with the required levels of advanced optical engineering expertise, to employ lens press polishing technology.