Sonik – Great Promise from New Tackle Company
Although available from selected dealers, by cutting out the middleman, new tackle company Sonik Sports promises to bring quality tackle at the right price via the internet or telephone. They have launched a number of products, including carp rods, fly rods and reels and sea rods. From what FishingMagic has seen of them so far their promise of quality at the right price is a good one. We have seen two of the fly rods and a set of the carp rods. They are well finished and look good and we can’t wait to try them where it matters, on the bank. The company is headed by Ian McCormack, who was the commercial director of Hardy & Greys for a number of years, Managing Director John Openshaw who has spent 20 years managing both UK and USA companies, and Operations Director Tony Anderson, who was formerly a key Product Manager for Hardy & Greys and is also one of the UK’s most well known and respected competition sea anglers.
The company aim is to provide anglers all over the world with superbly designed fishing tackle that sets new standards for performance and value. A vision which challenges conventional wisdom and shortens the route to market to provide keen anglers with the products they want at prices they can afford. Their marketing policy is to have fewer people in the selling chain and therefore sell it cheaper to the consumer. One question the company are frequently asked is, “If I can’t see and handle your products, especially rods, in the tackle shops, how will I know if they feel right to me?” Sonik reply: “The way we look at it, we’ve got no business asking for your next order until you’re 100% satisfied with your last order. To make sure you get everything you expect from Sonik Sports Limited, we back your purchase with our 28 day money back Satisfaction Guarantee. You can buy with confidence, knowing that if you’re not completely satisfied with your order when it arrives, you can return it for a prompt exchange or refund for the price of the item/s.” Sonik have launched two fly rod ranges, the SK3 and the SK4. The SK3 is a medium priced (£ 64.99 to £ 79.99), three piece rod with a medium to fast action. The SK4 is a four piece, with a more powerful and faster tip action and more expensive at £ 99.99 to £ 119.99. There are seven models in each range to cover most fly fishing situations. Sonik have also launched two ranges of carp rod, the SK3 and the SK4. The SK3, at £ 99.99 is a two piece 12ft with test curves from 2.5 to 3.5lb. The SK4 is also a 12ft two piece rod, with test curves ranging from 2.75 to 3.5lb and retails at £ 149.99. Both ranges are very nicely finished in matt black with very attractive livery in the shape of a soft touch reel seat, lightweight SiC guides, a line clip, gunsmoke collars, Duplon handle and the modern slim butt with a very smart logo endowed butt cap.
There is also the Sonik Reward Club. After your first purchase you received a unique Reward Club number. Each time you make a future SONIK purchase or if you recommend another person to do the same, you will earn reward points. These can be redeemed against future Sonik purchases or other exclusive offers. Every reward point you collect is worth £ 1 against future online purchases. For example, if you have collected 50 reward points and wish to purchase a Sonik product priced at £ 100, you can use your points as credit against the purchase and would only need to pay £ 50. You can redeem your points at any time and save money on Sonik products. Alternatively, there are fishing trips to suit all tastes, including the chance to spend an exclusive week on a carp lake in France.
Other products, such as a spod, marker and margin rod, will be available possibly later this month. And right now there a special launch offer on carp rods – order three and you’ll get the cheapest rod for free, while stocks last. For a cost of from £ 35 plus a shipping charge of £ 15 you can have the Rapidex Lifetime Rod Replacement Service which means you can get a brand new Sonik rod to replace the broken one, delivered to your doorstep in as little as two days. No questions asked, no waiting around for warranty claims, and no hassle or expense of packaging, insuring and posting your broken rod. Plus you avoid any and all fees for rod repair. FishingMagic will be thoroughly testing and reviewing Sonik Sports products over the coming weeks. |
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