SONIK SPORTS SIGN TOP CARP ANGLER NICK HELLEUR
Since the concept and launch of their new sk3 and sk4 range of carp rods, Sonik Sports have enjoyed successful sales results, positive forum feedback from respected internet sites and excellent editorial reviews from the nation’s leading carp magazines. Much hard work has been done to promote this exciting new brand in tough economic times with creative advertising programs and a strong web presence (www.soniksports.com) offering fantastic prices directly to the public and helping to create a strong brand awareness across the full product range.
Now Sonik have moved onto the next promotional level by signing high profile carp angler, Nick Helleur.
Nick has a huge carp pedigree background, is widely respected and regarded as a tactical innovator within the world of carp fishing. His forward thinking and often radical ideas have become commonplace in the armoury of today’s methods and tactics.
Nick was raised in Harefield, in the heart of the Colne valley, which is considered to be the “carp capital” of the south of England. Growing up around the angling legends of the time gave Nick a great grounding in the sport and at the age of 12, he turned to fishing solely for carp after several years serving his apprenticeship fishing for other species. Soon he started to make a name for himself by catching lots of fish, a trend that has continued to this day. Nick has spent a truly incredible amount of time out on the bank in pursuit of his quarry over the years and in his own words has fished “more than most could fish in ten lifetimes” making him hugely experienced.
Nicks obsession with carp fishing has taken him all over the world and, as a self taught writer, he has written for every major carp fishing title in the last twenty years, appearing on countless front covers in the process. His passion is adventure fishing and he is happiest when heading off fishing on the big wild waters in pursuit of the unknown.
Nick currently also works as a consultant for high profile companies – Dynamite Baits, Korda Developments and Aqua Products where he is a valued asset, but is particularly excited about working with Sonik as he sees it as an opportunity to work very closely with a group of specialist people in an environment where he feels he can add some genuine value and input. Nick said: “Sonik are already very knowledgeable of the carp market and I’m really looking forward to working with them to help build on their earlier success and grow the Sonik brand as a whole.”
Sonik Commercial Director, Ian McCormack said: “Whilst we have made great inroads into the Carp market, Nick’s appointment will take us to the next level. His commitment to product development and his invaluable tips and features that can be seen in his own blog on our website www.soniksports.com will increase the Sonik brand profile in a hugely positive way and give the angler an easily accessible window into the world of the modern carp scene.
“These elements, combined with the fact that he is such a popular and well respected carp angler make Nick the perfect addition to the growing team here at Sonik.”
