Alan, much as I respect your views I have to disagree with much of your reasoning on this issue.
You say (referring to putting image at the bottom of the pile) "look what happened to the hunting brigade."
So do you think that changing their image would have altered things? Could they have made fox hunting with hounds and shooting warm-blooded, pain feeling, wild animals acceptable, with a 'nicer' image?
Would the general public have said, "Oh, nice chaps those hunters, let them carry on. look at how they look after the foxes before they hunt them down, and how wonderfully they treat the pheasants and ducks before they shoot them."
It's like fishing, wrap it up any way you like but the one thing you can't alter is that we stick hooks in fish and pull them from the water. Hunters hunt down animals and shoot them dead. Image doesn't alter that one iota.
Goodwill from the general public isn't something to be dismissed out of hand I agree, but it shouldn't be top priority.
Top priority in my book is to get rid of the apathy in our own ranks so that we are better prepared to fight any fight that comes along.
And yes, belonging to the ACA, or not, is a good measure of that apathy.
And incidentally, so as not to shirk the question, I've been a member of the ACA for most of my adult life.