Edgar Sealey Blue Match was the name and £13/5s in 1968, an expensive rod for the time.
I bought one a few years later,a 13' - by then, it had morphed into a kind of Pale Blue/Grey Match. I thought it was great - the soft tip magnified the feel of the inevitably small fish I caught back then. I think it was about the price you suggest. I can remember standing in the tackle shop torn between the Blue Match and an Abu Mk5, about £6 dearer, which would have cleared out my entire savings. The rod got so much use that I put new rings - the rings were plain - on it. I think I replaced it with a glass Shakespeare International.