If the company are looking for a way to sell extra products, here's one they could possibly sell me. I don't like big holdalls (talking bags for bait, reels, float tubes, drinks, food etc). Everything starts off neatly arranged in the one big compartment and soon gets scrambled. And the end pockets are often fairly useless. Plus the bag collapses on itself if not full. And weighs too much to lift if filled. I'd like a medium size holdall with a bit of structure to separate the contents and stop it collapsing. Too many sections/ compartments are counterproductive, as things won't fit. But a holdall in say 4 sections would let you stack bait tubs in one, reels in another, float tubes etc in a third, flask and sandwich in a fourth. Two outer pockets would take sundries. In the past I've put big tall ice-cream tubs in for sections and structure, but it's not rocket science to design one that works on its own.