Greg,
I'm not sure you get it!
The AT site will lead on news but that is not the only thing that people are looking for on the net. It's a bit like when I read newspapers, and I read several, I get the same news from different sources, and I scan the news items but it's the comment and features I look for. In angling, once you've read about x 30lb carp or y 7lb chub you lose interest. At one time such stories were sensational but not any more. Some stories do make you sit up but not all. I think a lot of other people feel the same way.
My article today on FM is no. 5091; that is a vast resource of material that FM has, covering far more than just news. It is, in the main, contributed by the members, and therefore covers far more than just how-to-it articles. There's political, ecological, tackle, technique, humour, fiction, descriptive, and in the main it is the stuff that is so hard to get published in AT or AM. That's why people come looking on here for such a wealth of contributor supplied material. Any site that has to rely on pro journalist supplied stuff must by definition have the same narrow approach that sells newspapers with the same tiny band of writers. That's why the forums remain dull.
I hooked into FM when having read an article I wrote a counterpoint one, and the next day it was published. I thought to myself 'here's the sort of site I feel that I could contribute to' and got stuck in. That was five years and 180 articles ago (not all under my own name). Plenty of others have taken the same interest and the result is a widerspectrum of angling writing than any magazine or media driven websitecould ever hope for. What it then gives its members is a tremendous sense of belonging.
News is important; it's how we all stay in touch with what is happening. Those of us with long angling experienceknow that what is happening today wasn't ten or twenty years ago , and might be very different in ten years time. I know my fishing, on the same waters, has changed drastically over the years. But news isn't the be all and end all - that's all.
I don't make bets on immeasurables but is the AT site the top UK angling site measured on hits or however they measure it?